About

Life in Gulf Shores

Living in Gulf Shores means accepting that your economy and your daily life are both tied to the tourism industry—hotels, restaurants, vacation rentals, and seasonal retail dominate employment here—but it also means year-round access to warm water, mild winters, and a laid-back Gulf Coast lifestyle that keeps people rooted here long-term. The median household income sits at $78,188 with an unemployment rate of just 2.5%, and housing costs are moderate for a waterfront community, with median home values around $383,000 and rent averaging $1,483 monthly, though you'll notice that roughly half of the housing stock sits vacant because of seasonal tourism patterns. Summers are genuinely hot and humid (averaging near 90°F with nighttime lows around 78°F), winters are genuinely mild and sunny (60s during the day, 40s at night), and the Gulf water stays swimmable from May through November, but there's a real hurricane vulnerability you can't ignore—Ivan in 2004, Katrina in 2005, and Sally in 2020 all caused serious damage, and that's part of the calculus of living on the Gulf Coast.

Gulf Shores at a Glance

Population, income, housing and more

Median Age

50.8 yrs

Poverty Rate

11.5%

Foreign-Born

7.5%

Broadband Internet

93.8%

of households

Population Growth

+14.7%

recent change · Census Bureau

Median household income

Gulf Shores$78,188
Alabama avg$63,999
US$80,734

Demographics7.5% foreign-born, most often from Jamaica

Who lives in Gulf Shores: race and ethnicity, ages, households, languages and countries of origin

In Gulf Shores, the largest foreign-born group is from Jamaica (23.2%), and 5.4% of residents speak Spanish at home.

Under 18

17.4%

of residents

65 and Older

25.9%

of residents

Households with Kids

23.8%

anyone under 18

Living Alone

32.9%

of households

Married Couples

47.9%

of households

Avg Household Size

2.17

people

Race & Ethnicity

White87.3%
Two or more races2.2%
Asian1.1%

Hispanic or Latino of any race; other groups are non-Hispanic

Top countries of origin (foreign-born)

Jamaica23.2%
Japan14.8%
Brazil13.5%
Chile10.6%
Mexico7.6%
Venezuela6.4%
Colombia6.4%
Honduras5.2%
Canada3.7%
Bolivia2.2%

Languages Spoken at Home

English only92.5%
Spanish5.4%
Other Indo-European1.1%
Other Asian/Pacific0.8%
French/Haitian0.1%
German/Germanic0.1%

Cost of Livingrent 47% above AL average

Rent, home values, and income in Gulf Shores

In Gulf Shores, rent runs 47% above the AL average, and home values are 82% above the AL average.

Median rent (per month)

Gulf Shores$1,483
Alabama avg$1,007
US$1,413

Median home value

Gulf Shores$382,700
Alabama avg$209,900
US$332,700

Rent Burdened

42.5%

spending 30%+ of income on rent

Severely Rent Burdened

21.7%

spending 50%+

Cost of Living Index

94.7

metro area (BEA) · US avg = 100

Median Property Tax

$1,206

per year, owner-occupied homes

Homeowners

70.6%

of occupied homes are owned

Typical Home Built

2000

median year built

Vacant Homes

50.6%

of housing units

Home Value Trend

$420,562
$483,674
$452,589
202120222023202420252026

Latest: $452,589 (September 2026)

Jobs & Economyunemployment 0.4 pts below AL average

Unemployment in Gulf Shores

Unemployment in Baldwin County, which includes Gulf Shores, is 0.4 percentage points lower than the AL average.

Unemployment rate

Gulf Shores2.5%
Alabama avg2.9%
US4.3%

Gulf Shores: Baldwin County rate (county-wide) · BLS annual average

Unemployment Rate — 10 Year Trend

4.9%
3.8%
3.3%
2.7%
5.7%
2.7%
2.2%
2.2%
2.7%
2.5%
2016201720182019202020212022202320242025

Baldwin County (county-wide) · Annual averages

What Gulf Shores Residents Do for Work · share of employed residents by industry

Arts, hospitality & food service19.5%
Education & health care16.0%
Retail12.4%
Professional & business services12.3%
Finance & real estate11.8%
Construction7.2%
Manufacturing6.7%
Transportation & utilities5.5%

City residents, wherever they work

Commute22.1 min avg

How Gulf Shores residents get to work, and the nearest airports

In Gulf Shores, most residents drive alone to work (72%), and 73% get there in under 30 minutes.

How People Get to Work

Drive alone72.4%
Carpool5.1%
Public transit0.0%
Walk0.4%
Work from home19.8%
Other2.3%

Commute Time Distribution

Under 15 min39.4%
15–29 min33.5%
30–44 min13.4%
45–59 min6.7%
60+ min7.1%

Nearest airports · with airline service

  • Jack Edwards National Airport (GUF)

    Regional airport · few flights38k passengers boarded in 2025

    2 mi

Straight-line distance. Size is the FAA’s hub category, based on passenger traffic: regional airports may have only a few flights a day.

Safetyviolent crime 12% below national average

Crime rates for 2025

Violent crime in Gulf Shores runs 12% below the national average.

Violent Crime Rate

289

per 100,000 residents

Below average (329 national, 2025)

Property Crime Rate

1,745.1

per 100,000 residents

Above average (1,552 national, 2025)

Gulf Shores Police Department

Natural DisastersThunderstorm Wind most common — 11 events in 2025

Natural hazard risk, storms and earthquakes

FEMA National Risk Index

Relatively High

96.7 / 100

Compares expected losses from natural hazards, social vulnerability and community resilience against every US county (higher = more risk).

Hurricane · Very HighLightning · Very HighCoastal flooding · HighStrong wind · HighTornado · High

Baldwin County, county-wide · FEMA NRI December 2025

In Baldwin County, which includes Gulf Shores, the most common type is thunderstorm wind, with 11 recorded events in 2025.

Most common events:

Thunderstorm WindFlash FloodRip CurrentHailTornado

Storm events by year

YearEventsTop TypeProperty Damage
202511Flash FloodNone reported
202412Thunderstorm WindNone reported
202323Thunderstorm WindNone reported
202221Thunderstorm Wind$320,000
202120Flash Flood$250,000
202016Thunderstorm Wind$234.5M
201910Thunderstorm Wind$17,000
201814Rip Current$165,000

Property damage is the National Weather Service's estimate filed with each event. “None reported” means the events were logged with $0 damage; “Not estimated” means no estimate was filed. Storms covering several counties aren't counted here, since NOAA doesn't split their damage by county.

0 earthquakes of magnitude 2.5+ within 100 miles in the past year

Baldwin County, county-wide

Air Quality42 median AQI — Good

Days by air quality category (2025)

Air quality in Baldwin County, which includes Gulf Shores, is typically good — 268 good-air days per year.

Median AQI

42

Good Days

268

per year

Moderate Days

87

per year

Unhealthy Days

0

per year

Baldwin County, county-wide

Climate89°F summers, 41°F winters

30-year climate averages (1991–2020) — monthly temperatures and precipitation

Gulf Shores has warm summers (avg high 89°F) and mild winters (avg low 41°F).

Spring (Mar–May)

77°/55°F

avg high / low

Summer (Jun–Aug)

89°/71°F

avg high / low

Fall (Sep–Nov)

79°/57°F

avg high / low

Winter (Dec–Feb)

63°/41°F

avg high / low

Annual Precipitation

67.7"

Annual Snowfall

0.1"

Hot Days/Year

69

days above 90°F

Freeze Days/Year

28

days below 32°F

Rainy Days/Year

97

Average month

High °FLow °FPrecip (in)
30°50°70°90°9.5"Jan: 5.51" precipitationFeb: 4.46" precipitationMar: 5.51" precipitationApr: 5.58" precipitationMay: 4.42" precipitationJun: 7.07" precipitationJul: 9.11" precipitationAug: 6.91" precipitationSep: 6.40" precipitationOct: 4.22" precipitationNov: 4.77" precipitationDec: 5.02" precipitation39°JJan: high 61°F, low 39°FFFeb: high 65°F, low 42°FMMar: high 71°F, low 48°FAApr: high 77°F, low 54°FMMay: high 84°F, low 62°FJJun: high 88°F, low 70°F90°JJul: high 90°F, low 72°FAAug: high 90°F, low 72°FSSep: high 87°F, low 67°FOOct: high 79°F, low 57°FNNov: high 70°F, low 47°FDDec: high 63°F, low 41°F
Show month-by-month table ↓
MonthHighLowPrecip
Jan61°F39°F5.51"
Feb65°F42°F4.46"
Mar71°F48°F5.51"
Apr77°F54°F5.58"
May84°F62°F4.42"
Jun88°F70°F7.07"
Jul90°F72°F9.11"
Aug90°F72°F6.91"
Sep87°F67°F6.40"
Oct79°F57°F4.22"
Nov70°F47°F4.77"
Dec63°F41°F5.02"

Healthcare

Hospitals, ratings, and health insurance in Gulf Shores

Uninsured

12.4%

of residents

No hospitals inside Gulf Shores's limits — nearest hospitals · within 15 miles

Baldwin Health

Acute Care Hospitals · ER available · 10.4 mi away · Foley

Adult Health · vs. the typical US place

Obesity33.7%US 36.8%
Diabetes12.8%US 12.6%
High blood pressure43.6%US 37.1%
Current smoking11.6%US 15.0%
No leisure-time physical activity23.0%US 26.6%
Depression22.5%US 23.0%
Asthma9.2%US 10.7%
Routine checkup in past year81.5%US 78.2%

Share of adults. Modeled estimates, not counted cases. “US” = the typical US place.

Medicare-certified hospitals only. Doesn’t include clinics, urgent care, or freestanding ERs.

Education17.5:1 student/teacher ratio

Schools and degree attainment in Gulf Shores

Gulf Shores's student/teacher ratio is 17.5:1 (higher than the national average of 16:1), and 39.9% of adults 25+ hold a bachelor's degree or higher.

Public Schools

3

within city limits

Private Schools

1

within city limits

College Degree Rate

39.9%

adults 25+ with bachelor's or higher

Student/Teacher Ratio

17.5:1

National avg 16:1

Schools located within city limits (2023) — school-level metrics change slowly year to year

Parks & Recreationclosest: Gulf Islands National Seashore, 28 mi

Nearby national parks, recreation areas and public libraries for Gulf Shores

Gulf Shores has 1 nearby national park or recreation area, closest being Gulf Islands National Seashore (28 mi away).

Nearby National Parks & Recreation Areas

Gulf Islands National Seashore

National Seashore

28 mi away

Public Libraries in Gulf Shores

Gulf Shores - Thomas B. Norton Public Library

221 West 19th Avenue, Gulf Shores

Central library~40 hrs/week

Cities Near Gulf Shores

The closest cities within 60 miles

Planning a move to Gulf Shores?

Read our full moving guide — what it's really like to live here.

Moving to Gulf Shores →

Gulf Shores FAQ

Is Gulf Shores, Alabama affordable?⌄

Gulf Shores's median rent is $1,483/month, which is close to the national average. The median household income is $78,188/year. Median home value is $382,700.

Is Gulf Shores, Alabama safe?⌄

Gulf Shores's violent crime rate was 289 per 100,000 residents in 2025, which is below the national average of 329/100k that year. Property crime rate is 1745 per 100,000. As with any city, crime rates vary by neighborhood.

What is the job market like in Gulf Shores, Alabama?⌄

Baldwin County, which includes Gulf Shores, has an unemployment rate of 2.5%, which is strong — well below the national average of 4.3%.

What is the cost of living in Gulf Shores, Alabama?⌄

The cost of living in Gulf Shores is primarily driven by housing. Median rent is $1,483/month and median household income is $78,188/year. The median home value is $382,700. About 43% of renters spend more than 30% of their income on housing.

How is the commute in Gulf Shores, Alabama?⌄

The average commute in Gulf Shores is 22 minutes, which is about average compared to the national average of 26 minutes.

Data from the US Census Bureau, BLS, FBI, NOAA, EPA, Zillow Research and other public sources. Where our data comes from