About

Life in New Ulm

Living here means becoming part of a genuinely tight-knit community built on deep German-Bohemian roots—65% of residents trace their ancestry back to Germany, the highest concentration in any American city. The median household income sits around $64,000 with median home values near $204,000, making homeownership genuinely achievable compared to most of the country, and the job market is solid with unemployment hovering around 3.9%. What keeps people here isn't just affordability; it's the real sense of belonging you get from consistent local traditions—Oktoberfest every October, Polka Days each July, Bock Fest in spring—plus the year-round cultural infrastructure like Turner Hall (the nation's oldest still operating), the Minnesota Music Hall of Fame, and the August Schell Brewing Company, which give the city character beyond what you'd expect from a town of 14,000.

New Ulm at a Glance

Population, income, housing and more

Median Age

39.3 yrs

Poverty Rate

9.2%

Foreign-Born

2.4%

Broadband Internet

86.1%

of households

Population Growth

-1.9%

recent change · Census Bureau

Median household income

New Ulm$64,449
Minnesota avg$89,062
US$80,734

Demographics2.4% foreign-born, most often from Germany

Who lives in New Ulm: race and ethnicity, ages, households, languages and countries of origin

In New Ulm, the largest foreign-born group is from Germany (15.7%), and 2.0% of residents speak Spanish at home.

Under 18

21.4%

of residents

65 and Older

20.4%

of residents

Households with Kids

25.6%

anyone under 18

Living Alone

37.8%

of households

Married Couples

43.9%

of households

Avg Household Size

2.15

people

Race & Ethnicity

White93.6%
Hispanic or Latino3.3%
Two or more races0.9%
Black0.8%
Asian0.7%

Hispanic or Latino of any race; other groups are non-Hispanic

Top countries of origin (foreign-born)

Germany15.7%
Cameroon15.4%
Mexico13.4%
Vietnam11.6%
Hong Kong9.8%
Philippines6.5%
Canada6.5%
Russia5.3%
Tanzania3.6%
Spain3.0%

Languages Spoken at Home

English only95.7%
Spanish2.0%
German/Germanic1.0%
Other0.5%
Vietnamese0.3%
Chinese0.2%
Tagalog/Filipino0.2%
French/Haitian0.1%

Cost of Livingrent 25% below MN average

Rent, home values, and income in New Ulm

In New Ulm, rent runs 25% below the MN average, and home values are 38% below the MN average.

Median rent (per month)

New Ulm$962
Minnesota avg$1,280
US$1,413

Median home value

New Ulm$204,200
Minnesota avg$329,300
US$332,700

Rent Burdened

43.8%

spending 30%+ of income on rent

Severely Rent Burdened

17.9%

spending 50%+

Median Property Tax

$2,333

per year, owner-occupied homes

Homeowners

75.1%

of occupied homes are owned

Typical Home Built

1966

median year built

Vacant Homes

4.6%

of housing units

Home Value Trend

$191,561
$250,546
202120222023202420252026

Latest: $250,546 (September 2026)

Jobs & Economyunemployment about average for MN

Unemployment in New Ulm

Unemployment in Brown County, which includes New Ulm, is close to the MN average.

Unemployment rate

New Ulm3.9%
Minnesota avg3.9%
US4.3%

New Ulm: Brown County rate (county-wide) · BLS annual average

Unemployment Rate — 10 Year Trend

4.2%
3.7%
3.5%
3.7%
5.2%
3.4%
2.5%
2.9%
3.3%
3.9%
2016201720182019202020212022202320242025

Brown County (county-wide) · Annual averages

What New Ulm Residents Do for Work · share of employed residents by industry

Education & health care29.4%
Manufacturing16.0%
Professional & business services10.7%
Retail9.1%
Arts, hospitality & food service6.6%
Construction5.2%
Other services4.9%
Transportation & utilities4.6%

City residents, wherever they work

Commute12.1 min avg

How New Ulm residents get to work, and the nearest airports

In New Ulm, most residents drive alone to work (80%), and 87% get there in under 30 minutes.

How People Get to Work

Drive alone79.6%
Carpool7.7%
Public transit0.7%
Walk5.6%
Work from home5.6%
Other0.8%

Commute Time Distribution

Under 15 min77.9%
15–29 min9.3%
30–44 min8.8%
45–59 min1.8%
60+ min2.3%

Nearest airports · with airline service

  • Minneapolis–Saint Paul International Airport / Wold–Chamberlain Field (MSP)

    Major hub17.5M passengers boarded in 2025

    73 mi

Straight-line distance. Size is the FAA’s hub category, based on passenger traffic: regional airports may have only a few flights a day.

Safetyviolent crime 91% below national average

Crime rates for 2025

Violent crime in New Ulm runs 91% below the national average.

Violent Crime Rate

28.7

per 100,000 residents

Below average (329 national, 2025)

Property Crime Rate

818.3

per 100,000 residents

Below average (1,552 national, 2025)

New Ulm Police Department

Natural DisastersWinter Storm most common — 14 events in 2025

Natural hazard risk, storms and earthquakes

FEMA National Risk Index

Relatively Low

50.4 / 100

Compares expected losses from natural hazards, social vulnerability and community resilience against every US county (higher = more risk).

Cold wave · HighDrought · ModerateStrong wind · ModerateWinter weather · Moderate

Brown County, county-wide · FEMA NRI December 2025

In Brown County, which includes New Ulm, the most common type is winter storm, with 14 recorded events in 2025.

Most common events:

Winter StormBlizzardThunderstorm WindExtreme Cold/Wind ChillWinter Weather

Storm events by year

YearEventsTop TypeProperty Damage
202514Winter WeatherNone reported
202413Winter WeatherNone reported
202313Winter StormNone reported
202214Extreme Cold/Wind Chill$53,000
20219Thunderstorm Wind$6,000
20209BlizzardNone reported
201911Winter Storm$80,000
201812Winter Storm$415,000

Property damage is the National Weather Service's estimate filed with each event. “None reported” means the events were logged with $0 damage; “Not estimated” means no estimate was filed. Storms covering several counties aren't counted here, since NOAA doesn't split their damage by county.

0 earthquakes of magnitude 2.5+ within 100 miles in the past year

Brown County, county-wide

Air Quality42 median AQI — Good

Days by air quality category (2025)

Air quality in Blue Earth County, MN (the nearest EPA-monitored county, about 28 miles from New Ulm) is typically good — 233 good-air days per year.

Median AQI

42

Good Days

233

per year

Moderate Days

110

per year

Unhealthy Days

5

per year

Nearest EPA monitor county: Blue Earth County, MN (28 mi away)

Climate80°F summers, 11°F winters

30-year climate averages (1991–2020) — monthly temperatures and precipitation

New Ulm has warm summers (avg high 80°F) and very cold winters (avg low 11°F).

Spring (Mar–May)

56°/36°F

avg high / low

Summer (Jun–Aug)

80°/60°F

avg high / low

Fall (Sep–Nov)

59°/39°F

avg high / low

Winter (Dec–Feb)

27°/11°F

avg high / low

Annual Precipitation

32.9"

Annual Snowfall

38.3"

Hot Days/Year

7

days above 90°F

Freeze Days/Year

155

days below 32°F

Rainy Days/Year

101

Average month

High °FLow °FPrecip (in)
-10°10°30°50°70°90°5.5"Jan: 0.67" precipitationFeb: 0.93" precipitationMar: 1.57" precipitationApr: 2.94" precipitationMay: 4.07" precipitationJun: 5.04" precipitationJul: 4.07" precipitationAug: 3.66" precipitationSep: 3.31" precipitationOct: 2.40" precipitationNov: 1.51" precipitationDec: 0.90" precipitation7°JJan: high 24°F, low 7°FFFeb: high 29°F, low 11°FMMar: high 41°F, low 24°FAApr: high 57°F, low 36°FMMay: high 69°F, low 49°FJJun: high 79°F, low 59°F82°JJul: high 82°F, low 63°FAAug: high 80°F, low 60°FSSep: high 73°F, low 52°FOOct: high 60°F, low 39°FNNov: high 43°F, low 26°FDDec: high 29°F, low 13°F
Show month-by-month table ↓
MonthHighLowPrecip
Jan24°F7°F0.67"
Feb29°F11°F0.93"
Mar41°F24°F1.57"
Apr57°F36°F2.94"
May69°F49°F4.07"
Jun79°F59°F5.04"
Jul82°F63°F4.07"
Aug80°F60°F3.66"
Sep73°F52°F3.31"
Oct60°F39°F2.40"
Nov43°F26°F1.51"
Dec29°F13°F0.90"

Healthcare1 hospital, avg 5.0/5

Hospitals, ratings, and health insurance in New Ulm

New Ulm has 1 hospital, averaging 5.0 out of 5 on CMS's quality rating — above-average care.

Hospitals

1

within city limits

Uninsured

4.7%

of residents

Avg Hospital Rating

5.0 / 5

New Ulm Medical Center

Critical Access Hospitals · ER available

Nearby hospitals · within 15 miles

Sleepy Eye Medical Center

Critical Access Hospitals · ER available · 12.9 mi away · Sleepy Eye

Not rated

Adult Health · vs. the typical US place

Obesity35.2%US 36.8%
Diabetes11.1%US 12.6%
High blood pressure33.6%US 37.1%
Current smoking14.8%US 15.0%
No leisure-time physical activity24.8%US 26.6%
Depression24.1%US 23.0%
Asthma10.2%US 10.7%
Routine checkup in past year76.4%US 78.2%

Share of adults. Modeled estimates, not counted cases. “US” = the typical US place.

Medicare-certified hospitals only. Doesn’t include clinics, urgent care, or freestanding ERs.

Education14.6:1 student/teacher ratio

Schools and degree attainment in New Ulm

New Ulm's student/teacher ratio is 14.6:1 (lower than the national average of 16:1), and 27.9% of adults 25+ hold a bachelor's degree or higher.

Public Schools

12

within city limits

Private Schools

2

within city limits

College Degree Rate

27.9%

adults 25+ with bachelor's or higher

Student/Teacher Ratio

14.6:1

National avg 16:1

Schools located within city limits (2023) — school-level metrics change slowly year to year

Colleges & Universities in New Ulm

Martin Luther College

Private nonprofit · 4-year · 725 students · in-state tuition $18,660 · 72% graduate · median earnings $47,683 (10 yrs after entry)

Degree-granting colleges with 100+ students, placed by campus location (main campuses only — branch campuses are reported under their parent school)

Parks & Recreationclosest: Mississippi National River & Recreation Area, 80 mi

Nearby national parks, recreation areas and public libraries for New Ulm

New Ulm has 2 nearby national parks or recreation areas, closest being Mississippi National River & Recreation Area (80 mi away).

Nearby National Parks & Recreation Areas

Mississippi National River & Recreation Area

National River & Recreation Area

80 mi away

Pipestone National Monument

National Monument

94 mi away

Public Libraries in New Ulm

New Ulm Public Library

17 North Broadway, New Ulm

Central library~55 hrs/week

Cities Near New Ulm

The closest cities within 60 miles

Planning a move to New Ulm?

Read our full moving guide — what it's really like to live here.

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New Ulm FAQ

Is New Ulm, Minnesota affordable?⌄

New Ulm's median rent is $962/month, which is below the national average, making it relatively affordable. The median household income is $64,449/year. Median home value is $204,200.

Is New Ulm, Minnesota safe?⌄

New Ulm's violent crime rate was 29 per 100,000 residents in 2025, which is well below the national average — one of the safer cities in the country of 329/100k that year. Property crime rate is 818 per 100,000. As with any city, crime rates vary by neighborhood.

What is the job market like in New Ulm, Minnesota?⌄

Brown County, which includes New Ulm, has an unemployment rate of 3.9%, which is close to the national average of 4.3%.

What is the cost of living in New Ulm, Minnesota?⌄

The cost of living in New Ulm is primarily driven by housing. Median rent is $962/month and median household income is $64,449/year. The median home value is $204,200. About 44% of renters spend more than 30% of their income on housing.

How is the commute in New Ulm, Minnesota?⌄

The average commute in New Ulm is 12 minutes, which is shorter than average compared to the national average of 26 minutes.

Data from the US Census Bureau, BLS, FBI, NOAA, EPA, Zillow Research and other public sources. Where our data comes from