About

Life in Appleton

If you're seriously considering Appleton, here's what life actually looks like: you're getting a stable, affordable Midwestern city with a median home value around $231,400 and median household income of $80,483—solid fundamentals for a place this size. The job market is healthy with a 3.0% unemployment rate, anchored by healthcare (St. Elizabeth and ThedaCare are major employers), making it relatively recession-resistant.

Appleton at a Glance

Population, income, housing and more

Median Age

37.5 yrs

Poverty Rate

8.3%

Foreign-Born

7.2%

Broadband Internet

94.2%

of households

Population Growth

-0.3%

recent change · Census Bureau

Median household income

Appleton$80,483
Wisconsin avg$77,485
US$80,734

Demographics7.2% foreign-born, most often from Thailand

Who lives in Appleton: race and ethnicity, ages, households, languages and countries of origin

In Appleton, the largest foreign-born group is from Thailand (14.3%), and 4.0% of residents speak Spanish at home.

Under 18

22.7%

of residents

65 and Older

16.6%

of residents

Households with Kids

28.7%

anyone under 18

Living Alone

33.0%

of households

Married Couples

46.3%

of households

Avg Household Size

2.34

people

Race & Ethnicity

White79.5%
Hispanic or Latino6.6%
Asian6.6%
Two or more races4.1%
Black2.8%

Hispanic or Latino of any race; other groups are non-Hispanic

Top countries of origin (foreign-born)

Thailand14.3%
Mexico12.2%
Laos12.0%
India5.8%
Iran4.6%
Nepal3.9%
Philippines3.8%
China3.4%
Canada2.8%
Congo2.6%

Languages Spoken at Home

English only88.3%
Spanish4.0%
Other Asian/Pacific3.9%
Other Indo-European1.2%
Other0.7%
French/Haitian0.4%
German/Germanic0.4%
Chinese0.3%

Cost of Livingrent about average for WI

Rent, home values, and income in Appleton

In Appleton, home values are 13% below the WI average.

Median rent (per month)

Appleton$1,030
Wisconsin avg$1,087
US$1,413

Median home value

Appleton$231,400
Wisconsin avg$266,500
US$332,700

Rent Burdened

37.3%

spending 30%+ of income on rent

Severely Rent Burdened

14.4%

spending 50%+

Cost of Living Index

92.4

metro area (BEA) · US avg = 100

Median Property Tax

$3,588

per year, owner-occupied homes

Homeowners

67.1%

of occupied homes are owned

Typical Home Built

1971

median year built

Vacant Homes

3.7%

of housing units

Home Value Trend

$209,021
$304,619
202120222023202420252026

Latest: $304,619 (September 2026)

Jobs & Economyunemployment about average for WI

Unemployment in Appleton

Unemployment in Appleton is close to the WI average.

Unemployment rate

Appleton3.0%
Wisconsin avg3.2%
US4.3%

City-level rate · BLS annual average

Unemployment Rate — 10 Year Trend

3.4%
3%
2.8%
2.8%
5.7%
3.1%
2.4%
2.6%
2.7%
3%
2016201720182019202020212022202320242025

City-level (BLS) · Annual averages

What Appleton Residents Do for Work · share of employed residents by industry

Education & health care22.4%
Manufacturing20.6%
Retail11.0%
Professional & business services11.0%
Arts, hospitality & food service8.3%
Finance & real estate7.0%
Transportation & utilities4.7%
Construction4.5%

City residents, wherever they work

Commute19.3 min avg

How Appleton residents get to work, and the nearest airports

In Appleton, most residents drive alone to work (74%), and 82% get there in under 30 minutes.

How People Get to Work

Drive alone74.4%
Carpool8.5%
Public transit0.7%
Walk2.4%
Work from home12.6%
Other1.4%

Commute Time Distribution

Under 15 min41.2%
15–29 min40.7%
30–44 min12.1%
45–59 min2.2%
60+ min3.8%

Nearest airports · with airline service

  • Appleton International Airport (ATW)

    Small hub629k passengers boarded in 2025

    6 mi
  • General Mitchell International Airport (MKE)

    Medium hub2.9M passengers boarded in 2025

    94 mi

Straight-line distance. Size is the FAA’s hub category, based on passenger traffic: regional airports may have only a few flights a day.

Safetyviolent crime 43% below national average

Crime rates for 2025

Violent crime in Appleton runs 43% below the national average.

Violent Crime Rate

188.6

per 100,000 residents

Below average (329 national, 2025)

Property Crime Rate

957.7

per 100,000 residents

Below average (1,552 national, 2025)

Appleton Police Department

Natural DisastersThunderstorm Wind most common — 9 events in 2025

Natural hazard risk, storms and earthquakes

FEMA National Risk Index

Relatively Low

79.7 / 100

Compares expected losses from natural hazards, social vulnerability and community resilience against every US county (higher = more risk).

Cold wave · HighLightning · HighHail · ModerateInland flooding · ModerateStrong wind · Moderate

Outagamie County, county-wide · FEMA NRI December 2025

In Outagamie County, which includes Appleton, the most common type is thunderstorm wind, with 9 recorded events in 2025.

Most common events:

Thunderstorm WindWinter StormHailHeavy SnowCold/Wind Chill

Storm events by year

YearEventsTop TypeProperty Damage
20259Thunderstorm WindNone reported
20249Winter Storm$579,000
20239DroughtNone reported
20228HailNone reported
202110HailNone reported
20204Thunderstorm Wind$35,000
201914Thunderstorm Wind$157,500
201811Thunderstorm Wind$263,000

Property damage is the National Weather Service's estimate filed with each event. “None reported” means the events were logged with $0 damage; “Not estimated” means no estimate was filed. Storms covering several counties aren't counted here, since NOAA doesn't split their damage by county.

0 earthquakes of magnitude 2.5+ within 100 miles in the past year

Outagamie County, county-wide

Air Quality38 median AQI — Good

Days by air quality category (2025)

Air quality in Outagamie County, which includes Appleton, is typically good — 264 good-air days per year.

Median AQI

38

Good Days

264

per year

Moderate Days

92

per year

Unhealthy Days

6

per year

Outagamie County, county-wide

Climate79°F summers, 13°F winters

30-year climate averages (1991–2020) — monthly temperatures and precipitation

Appleton has mild summers (avg high 79°F) and very cold winters (avg low 13°F).

Spring (Mar–May)

54°/34°F

avg high / low

Summer (Jun–Aug)

79°/59°F

avg high / low

Fall (Sep–Nov)

58°/39°F

avg high / low

Winter (Dec–Feb)

28°/13°F

avg high / low

Annual Precipitation

33.2"

Annual Snowfall

49.4"

Hot Days/Year

6

days above 90°F

Freeze Days/Year

157

days below 32°F

Rainy Days/Year

123

Average month

High °FLow °FPrecip (in)
0°20°40°60°80°5"Jan: 1.36" precipitationFeb: 1.13" precipitationMar: 1.92" precipitationApr: 3.24" precipitationMay: 3.64" precipitationJun: 4.65" precipitationJul: 3.78" precipitationAug: 3.58" precipitationSep: 3.18" precipitationOct: 2.84" precipitationNov: 2.07" precipitationDec: 1.76" precipitation10°JJan: high 25°F, low 10°FFFeb: high 29°F, low 12°FMMar: high 41°F, low 22°FAApr: high 54°F, low 34°FMMay: high 67°F, low 46°FJJun: high 77°F, low 57°F82°JJul: high 82°F, low 61°FAAug: high 79°F, low 60°FSSep: high 72°F, low 51°FOOct: high 58°F, low 39°FNNov: high 43°F, low 28°FDDec: high 31°F, low 17°F
Show month-by-month table ↓
MonthHighLowPrecip
Jan25°F10°F1.36"
Feb29°F12°F1.13"
Mar41°F22°F1.92"
Apr54°F34°F3.24"
May67°F46°F3.64"
Jun77°F57°F4.65"
Jul82°F61°F3.78"
Aug79°F60°F3.58"
Sep72°F51°F3.18"
Oct58°F39°F2.84"
Nov43°F28°F2.07"
Dec31°F17°F1.76"

Healthcare2 hospitals, avg 4.0/5

Hospitals, ratings, and health insurance in Appleton

Appleton has 2 hospitals, averaging 4.0 out of 5 on CMS's quality rating — above-average care.

Hospitals

2

within city limits

Uninsured

4.3%

of residents

Avg Hospital Rating

4.0 / 5

Ascension Ne Wisconsin - St Elizabeth Campus

Acute Care Hospitals · ER available

Thedacare Regional Medical Center - Appleton Inc.

Acute Care Hospitals · ER available

Nearby hospitals · within 15 miles

Thedacare Regional Med Ctr - Neenah

Acute Care Hospitals · ER available · 7.1 mi away · Neenah

Adult Health · vs. the typical US place

Obesity36.3%US 36.8%
Diabetes10.0%US 12.6%
High blood pressure31.7%US 37.1%
Current smoking13.0%US 15.0%
No leisure-time physical activity26.1%US 26.6%
Depression24.0%US 23.0%
Asthma10.7%US 10.7%
Routine checkup in past year77.7%US 78.2%

Share of adults. Modeled estimates, not counted cases. “US” = the typical US place.

Medicare-certified hospitals only. Doesn’t include clinics, urgent care, or freestanding ERs.

Education14.5:1 student/teacher ratio

Schools and degree attainment in Appleton

Appleton's student/teacher ratio is 14.5:1 (lower than the national average of 16:1), and 38.2% of adults 25+ hold a bachelor's degree or higher.

Public Schools

35

within city limits

Private Schools

9

within city limits

College Degree Rate

38.2%

adults 25+ with bachelor's or higher

Student/Teacher Ratio

14.5:1

National avg 16:1

Schools located within city limits (2023) — school-level metrics change slowly year to year

Colleges & Universities in Appleton

Lawrence University

Private nonprofit · 4-year · 1,396 students · in-state tuition $58,794 · 78% graduate · median earnings $59,025 (10 yrs after entry)

Degree-granting colleges with 100+ students, placed by campus location (main campuses only — branch campuses are reported under their parent school)

Parks & Recreationclosest: Ice Age National Scenic Trail, 61 mi

Nearby national parks, recreation areas and public libraries for Appleton

Appleton has 1 nearby national park or recreation area, closest being Ice Age National Scenic Trail (61 mi away).

Nearby National Parks & Recreation Areas

Ice Age National Scenic Trail

National Scenic Trail

61 mi away

Public Libraries in Appleton

Appleton Public Library

3000 E. College Ave, Appleton

Central library~66 hrs/week

Cities Near Appleton

The closest cities within 60 miles

Planning a move to Appleton?

Read our full moving guide — what it's really like to live here.

Moving to Appleton →

Appleton FAQ

Is Appleton, Wisconsin affordable?⌄

Appleton's median rent is $1,030/month, which is below the national average, making it relatively affordable. The median household income is $80,483/year. Median home value is $231,400.

Is Appleton, Wisconsin safe?⌄

Appleton's violent crime rate was 189 per 100,000 residents in 2025, which is well below the national average — one of the safer cities in the country of 329/100k that year. Property crime rate is 958 per 100,000. As with any city, crime rates vary by neighborhood.

What is the job market like in Appleton, Wisconsin?⌄

Appleton has an unemployment rate of 3.0%, which is solid, slightly below the national average of 4.3%.

What is the cost of living in Appleton, Wisconsin?⌄

The cost of living in Appleton is primarily driven by housing. Median rent is $1,030/month and median household income is $80,483/year. The median home value is $231,400. About 37% of renters spend more than 30% of their income on housing.

How is the commute in Appleton, Wisconsin?⌄

The average commute in Appleton is 19 minutes, which is shorter than average compared to the national average of 26 minutes.

Data from the US Census Bureau, BLS, FBI, NOAA, EPA, Zillow Research and other public sources. Where our data comes from