About

Life in Watertown

Watertown is a community of 22,873 people in Wisconsin. The median household income is $70,107, median rent runs about $1,061 per month, and median home values are around $222,100. Unemployment is low at 2.9%, suggesting a relatively healthy local job market.

Watertown at a Glance

Population, income, housing and more

Median Age

40.6 yrs

Poverty Rate

9.9%

Foreign-Born

3.0%

Broadband Internet

89.8%

of households

Population Growth

-1.2%

recent change · Census Bureau

Median household income

Watertown$70,107
Wisconsin avg$77,485
US$80,734

Demographics3.0% foreign-born, most often from Mexico

Who lives in Watertown: race and ethnicity, ages, households, languages and countries of origin

In Watertown, the largest foreign-born group is from Mexico (50.9%), and 5.8% of residents speak Spanish at home.

Under 18

22.0%

of residents

65 and Older

19.6%

of residents

Households with Kids

27.6%

anyone under 18

Living Alone

34.9%

of households

Married Couples

43.1%

of households

Avg Household Size

2.40

people

Race & Ethnicity

White85.4%
Hispanic or Latino9.5%
Two or more races3.9%
Other0.6%

Hispanic or Latino of any race; other groups are non-Hispanic

Top countries of origin (foreign-born)

Mexico50.9%
Nicaragua13.9%
Yemen7.5%
Germany4.6%
Netherlands4.3%
Kenya2.7%
Egypt2.6%
Canada2.5%
Philippines1.9%
Ethiopia1.6%

Languages Spoken at Home

English only93.2%
Spanish5.8%
German/Germanic0.4%
Arabic0.4%
Other0.1%
French/Haitian0.0%
Korean0.0%
Russian/Slavic0.0%

Cost of Livingrent about average for WI

Rent, home values, and income in Watertown

In Watertown, home values are 17% below the WI average.

Median rent (per month)

Watertown$1,052
Wisconsin avg$1,087
US$1,413

Median home value

Watertown$222,100
Wisconsin avg$266,500
US$332,700

Rent Burdened

39.6%

spending 30%+ of income on rent

Severely Rent Burdened

16.3%

spending 50%+

Median Property Tax

$3,706

per year, owner-occupied homes

Homeowners

62.0%

of occupied homes are owned

Typical Home Built

1969

median year built

Vacant Homes

3.1%

of housing units

Home Value Trend

$244,082
$328,038
202120222023202420252026

Latest: $328,038 (September 2026)

Jobs & Economyunemployment about average for WI

Unemployment in Watertown

Unemployment in Jefferson County, which includes Watertown, is close to the WI average.

Unemployment rate

Watertown2.9%
Wisconsin avg3.2%
US4.3%

Watertown: Jefferson County rate (county-wide) · BLS annual average

Unemployment Rate — 10 Year Trend

3.6%
3%
2.8%
2.9%
5.4%
3.2%
2.5%
2.5%
2.6%
2.9%
2016201720182019202020212022202320242025

Jefferson County (county-wide) · Annual averages

What Watertown Residents Do for Work · share of employed residents by industry

Manufacturing26.3%
Education & health care21.4%
Retail15.7%
Arts, hospitality & food service7.2%
Construction6.9%
Other services5.8%
Professional & business services5.2%
Transportation & utilities3.3%

City residents, wherever they work

Commute24.6 min avg

How Watertown residents get to work, and the nearest airports

In Watertown, most residents drive alone to work (79%), and 64% get there in under 30 minutes.

How People Get to Work

Drive alone78.8%
Carpool8.7%
Public transit0.0%
Walk3.1%
Work from home6.9%
Other2.4%

Commute Time Distribution

Under 15 min40.0%
15–29 min23.7%
30–44 min19.1%
45–59 min10.5%
60+ min6.7%

Nearest airports · with airline service

  • Dane County Regional Truax Field (MSN)

    Small hub1.2M passengers boarded in 2025

    31 mi
  • General Mitchell International Airport (MKE)

    Medium hub2.9M passengers boarded in 2025

    45 mi
  • Chicago O'Hare International Airport (ORD)

    Major hub40.7M passengers boarded in 2025

    93 mi

Straight-line distance. Size is the FAA’s hub category, based on passenger traffic: regional airports may have only a few flights a day.

Safetyviolent crime 49% below national average

Crime rates for 2025

Violent crime in Watertown runs 49% below the national average.

Violent Crime Rate

168.6

per 100,000 residents

Below average (329 national, 2025)

Property Crime Rate

559.1

per 100,000 residents

Below average (1,552 national, 2025)

Watertown Police Department

Natural DisastersWinter Weather most common — 16 events in 2025

Natural hazard risk, storms and earthquakes

FEMA National Risk Index

Relatively Low

75.8 / 100

Compares expected losses from natural hazards, social vulnerability and community resilience against every US county (higher = more risk).

Cold wave · ModerateHail · ModerateLightning · ModerateInland flooding · ModerateStrong wind · Moderate

Jefferson County, county-wide · FEMA NRI December 2025

In Jefferson County, which includes Watertown, the most common type is winter weather, with 16 recorded events in 2025.

Most common events:

Winter WeatherThunderstorm WindFloodWinter StormHail

Storm events by year

YearEventsTop TypeProperty Damage
202516Winter Weather$4,000
202421Winter Weather$93,000
202320Hail$512,000
202223Winter Weather$54,000
202117Winter Weather$23,000
202011Winter WeatherNone reported
201929Winter Weather$72,000
201828Winter Weather$1.0M

Property damage is the National Weather Service's estimate filed with each event. “None reported” means the events were logged with $0 damage; “Not estimated” means no estimate was filed. Storms covering several counties aren't counted here, since NOAA doesn't split their damage by county.

1 earthquake of magnitude 2.5+ within 100 miles in the past year

Jefferson County, county-wide

Air Quality40 median AQI — Good

Days by air quality category (2025)

Air quality in Jefferson County, which includes Watertown, is typically good.

Median AQI

40

Jefferson County, county-wide

Climate80°F summers, 14°F winters

30-year climate averages (1991–2020) — monthly temperatures and precipitation

Watertown has mild summers (avg high 80°F) and very cold winters (avg low 14°F).

Spring (Mar–May)

55°/35°F

avg high / low

Summer (Jun–Aug)

80°/59°F

avg high / low

Fall (Sep–Nov)

59°/39°F

avg high / low

Winter (Dec–Feb)

30°/14°F

avg high / low

Annual Precipitation

37.3"

Annual Snowfall

37.0"

Hot Days/Year

7

days above 90°F

Freeze Days/Year

149

days below 32°F

Rainy Days/Year

123

Average month

High °FLow °FPrecip (in)
0°20°40°60°80°6"Jan: 1.37" precipitationFeb: 1.35" precipitationMar: 1.90" precipitationApr: 3.67" precipitationMay: 4.19" precipitationJun: 5.80" precipitationJul: 4.50" precipitationAug: 4.11" precipitationSep: 3.47" precipitationOct: 3.00" precipitationNov: 2.14" precipitationDec: 1.75" precipitation11°JJan: high 26°F, low 11°FFFeb: high 30°F, low 13°FMMar: high 42°F, low 24°FAApr: high 56°F, low 35°FMMay: high 68°F, low 47°FJJun: high 78°F, low 57°F81°JJul: high 81°F, low 61°FAAug: high 80°F, low 59°FSSep: high 73°F, low 51°FOOct: high 60°F, low 40°FNNov: high 45°F, low 28°FDDec: high 32°F, low 17°F
Show month-by-month table ↓
MonthHighLowPrecip
Jan26°F11°F1.37"
Feb30°F13°F1.35"
Mar42°F24°F1.90"
Apr56°F35°F3.67"
May68°F47°F4.19"
Jun78°F57°F5.80"
Jul81°F61°F4.50"
Aug80°F59°F4.11"
Sep73°F51°F3.47"
Oct60°F40°F3.00"
Nov45°F28°F2.14"
Dec32°F17°F1.75"

Healthcare1 hospital, avg 3.0/5

Hospitals, ratings, and health insurance in Watertown

Watertown has 1 hospital, averaging 3.0 out of 5 on CMS's quality rating.

Hospitals

1

within city limits

Uninsured

5.7%

of residents

Avg Hospital Rating

3.0 / 5

Watertown Memorial Hospital

Acute Care Hospitals · ER available

Nearby hospitals · within 15 miles

Oconomowoc Memorial Hospital

Acute Care Hospitals · ER available · 13.6 mi away · Oconomowoc

Adult Health · vs. the typical US place

Obesity42.4%US 36.8%
Diabetes11.4%US 12.6%
High blood pressure32.6%US 37.1%
Current smoking15.2%US 15.0%
No leisure-time physical activity30.3%US 26.6%
Depression23.6%US 23.0%
Asthma11.2%US 10.7%
Routine checkup in past year77.0%US 78.2%

Share of adults. Modeled estimates, not counted cases. “US” = the typical US place.

Medicare-certified hospitals only. Doesn’t include clinics, urgent care, or freestanding ERs.

Education14.3:1 student/teacher ratio

Schools and degree attainment in Watertown

Watertown's student/teacher ratio is 14.3:1 (lower than the national average of 16:1), and 18.2% of adults 25+ hold a bachelor's degree or higher.

Public Schools

9

within city limits

Private Schools

9

within city limits

College Degree Rate

18.2%

adults 25+ with bachelor's or higher

Student/Teacher Ratio

14.3:1

National avg 16:1

Schools located within city limits (2023) — school-level metrics change slowly year to year

Colleges & Universities in Watertown

Maranatha Baptist University

Private nonprofit · 4-year · 541 students · in-state tuition $22,600 · 55% graduate · median earnings $46,953 (10 yrs after entry)

Degree-granting colleges with 100+ students, placed by campus location (main campuses only — branch campuses are reported under their parent school)

Parks & Recreationclosest: Ice Age National Scenic Trail, 69 mi

Nearby national parks, recreation areas and public libraries for Watertown

Watertown has 1 nearby national park or recreation area, closest being Ice Age National Scenic Trail (69 mi away).

Nearby National Parks & Recreation Areas

Ice Age National Scenic Trail

National Scenic Trail

69 mi away

Public Libraries in Watertown

Watertown Public Library

100 S. Water St., Watertown

Central library~64 hrs/week

Cities Near Watertown

The closest cities within 60 miles

Planning a move to Watertown?

Read our full moving guide — what it's really like to live here.

Moving to Watertown →

Watertown FAQ

Is Watertown, Wisconsin affordable?⌄

Watertown's median rent is $1,052/month, which is below the national average, making it relatively affordable. The median household income is $70,107/year. Median home value is $222,100.

Is Watertown, Wisconsin safe?⌄

Watertown's violent crime rate was 169 per 100,000 residents in 2025, which is well below the national average — one of the safer cities in the country of 329/100k that year. Property crime rate is 559 per 100,000. As with any city, crime rates vary by neighborhood.

What is the job market like in Watertown, Wisconsin?⌄

Jefferson County, which includes Watertown, has an unemployment rate of 2.9%, which is solid, slightly below the national average of 4.3%.

What is the cost of living in Watertown, Wisconsin?⌄

The cost of living in Watertown is primarily driven by housing. Median rent is $1,052/month and median household income is $70,107/year. The median home value is $222,100. About 40% of renters spend more than 30% of their income on housing.

How is the commute in Watertown, Wisconsin?⌄

The average commute in Watertown is 25 minutes, which is about average compared to the national average of 26 minutes.

Data from the US Census Bureau, BLS, FBI, NOAA, EPA, Zillow Research and other public sources. Where our data comes from