About

Life in Ashland

Life here revolves around two anchors: Southern Oregon University and the Oregon Shakespeare Festival, which together shape the local economy, culture, and rhythm of the year. The university employs over 750 people and the Shakespeare Festival another 500, and while tourism from the festival's February-to-October season definitely drives restaurant, gallery, and retail activity, the real economy also includes healthcare, outdoor recreation businesses, and light manufacturing—so it's not entirely dependent on visitors. What keeps people here is the actual culture—Ashland has a reputation for progressive politics that genuinely differs from the rest of southwest Oregon, and the arts scene is legitimate, not just a tourist veneer, with year-round theater, an independent film festival, the New Plays Festival, chamber music, and galleries affiliated with the university's Oregon Center for the Arts.

Ashland at a Glance

Population, income, housing and more

Median Age

47.7 yrs

Poverty Rate

15.2%

Foreign-Born

6.7%

Broadband Internet

90.0%

of households

Population Growth

-2.5%

recent change · Census Bureau

Median household income

Ashland$68,028
Oregon avg$83,011
US$80,734

Demographics6.7% foreign-born, most often from Europe, n.e.c.

Who lives in Ashland: race and ethnicity, ages, households, languages and countries of origin

In Ashland, the largest foreign-born group is from Europe, n.e.c. (12.2%), and 4.1% of residents speak Spanish at home.

Under 18

12.3%

of residents

65 and Older

29.9%

of residents

Households with Kids

15.1%

anyone under 18

Living Alone

39.7%

of households

Married Couples

36.5%

of households

Avg Household Size

1.91

people

Race & Ethnicity

White83.7%
Hispanic or Latino8.7%
Two or more races5.3%
Asian1.6%

Hispanic or Latino of any race; other groups are non-Hispanic

Top countries of origin (foreign-born)

Europe, n.e.c.12.2%
Canada11.0%
Germany8.1%
Mexico7.3%
Costa Rica7.2%
Australia7.2%
United Kingdom7.1%
England5.9%
China4.9%
Korea3.6%

Languages Spoken at Home

English only92.3%
Spanish4.1%
Other Asian/Pacific1.1%
Other Indo-European0.7%
German/Germanic0.7%
Chinese0.4%
French/Haitian0.4%
Other0.1%

Cost of Livingrent 9% below OR average

Rent, home values, and income in Ashland

In Ashland, rent runs 9% below the OR average, and home values are 22% above the OR average.

Median rent (per month)

Ashland$1,387
Oregon avg$1,525
US$1,413

Median home value

Ashland$583,800
Oregon avg$477,600
US$332,700

Rent Burdened

53.1%

spending 30%+ of income on rent

Severely Rent Burdened

32.1%

spending 50%+

Cost of Living Index

101.4

metro area (BEA) · US avg = 100

Median Property Tax

$5,274

per year, owner-occupied homes

Homeowners

51.6%

of occupied homes are owned

Typical Home Built

1979

median year built

Vacant Homes

8.3%

of housing units

Home Value Trend

$527,642
$558,529
$542,434
202120222023202420252026

Latest: $542,434 (September 2026)

Jobs & Economyunemployment 0.5 pts above OR average

Unemployment in Ashland

Unemployment in Jackson County, which includes Ashland, is 0.5 percentage points higher than the OR average.

Unemployment rate

Ashland5.7%
Oregon avg5.2%
US4.3%

Ashland: Jackson County rate (county-wide) · BLS annual average

Unemployment Rate — 10 Year Trend

5.7%
4.7%
4.7%
4.4%
7.9%
5.5%
4.5%
4.5%
5%
5.7%
2016201720182019202020212022202320242025

Jackson County (county-wide) · Annual averages

What Ashland Residents Do for Work · share of employed residents by industry

Education & health care28.6%
Arts, hospitality & food service16.8%
Retail11.1%
Professional & business services10.1%
Other services6.5%
Information6.2%
Manufacturing4.9%
Finance & real estate3.9%

City residents, wherever they work

Commute16.8 min avg

How Ashland residents get to work, and the nearest airports

In Ashland, most residents drive alone to work (58%), and 86% get there in under 30 minutes.

How People Get to Work

Drive alone57.9%
Carpool4.9%
Public transit0.4%
Walk10.7%
Work from home21.1%
Other5.0%

Commute Time Distribution

Under 15 min54.3%
15–29 min31.9%
30–44 min8.6%
45–59 min1.6%
60+ min3.6%

Nearest airports · with airline service

  • Rogue Valley International-Medford Airport (MFR)

    Small hub536k passengers boarded in 2025

    15 mi

Straight-line distance. Size is the FAA’s hub category, based on passenger traffic: regional airports may have only a few flights a day.

Safetyviolent crime 27% below national average

Crime rates for 2025

Violent crime in Ashland runs 27% below the national average.

Violent Crime Rate

240

per 100,000 residents

Below average (329 national, 2025)

Property Crime Rate

1,353.7

per 100,000 residents

Below average (1,552 national, 2025)

Ashland Police Department

Natural DisastersWildfire most common — 13 events in 2025

Natural hazard risk, storms and earthquakes

FEMA National Risk Index

Relatively Moderate

92.5 / 100

Compares expected losses from natural hazards, social vulnerability and community resilience against every US county (higher = more risk).

Winter weather · Very HighWildfire · HighEarthquake · ModerateHeat wave · ModerateLightning · Moderate

Jackson County, county-wide · FEMA NRI December 2025

In Jackson County, which includes Ashland, the most common type is wildfire, with 13 recorded events in 2025.

Most common events:

WildfireFrost/FreezeWinter StormHeavy SnowHigh Wind

Storm events by year

YearEventsTop TypeProperty Damage
202513Winter Storm$150,000
202425Winter Storm$192,000
202317Heavy SnowNone reported
202217WildfireNone reported
202121Frost/FreezeNone reported
202023Wildfire$10.0M
201922Frost/FreezeNone reported
201820WildfireNone reported

Property damage is the National Weather Service's estimate filed with each event. “None reported” means the events were logged with $0 damage; “Not estimated” means no estimate was filed. Storms covering several counties aren't counted here, since NOAA doesn't split their damage by county.

14 earthquakes of magnitude 2.5+ within 100 miles in the past year

Jackson County, county-wide

Air Quality43 median AQI — Good

Days by air quality category (2025)

Air quality in Jackson County, which includes Ashland, is typically good — 242 good-air days per year.

Median AQI

43

Good Days

242

per year

Moderate Days

121

per year

Unhealthy Days

1

per year

Jackson County, county-wide

Climate85°F summers, 30°F winters

30-year climate averages (1991–2020) — monthly temperatures and precipitation

Ashland has warm summers (avg high 85°F) and cold winters (avg low 30°F).

Spring (Mar–May)

64°/36°F

avg high / low

Summer (Jun–Aug)

85°/49°F

avg high / low

Fall (Sep–Nov)

68°/37°F

avg high / low

Winter (Dec–Feb)

50°/30°F

avg high / low

Annual Precipitation

19.5"

Annual Snowfall

0.5"

Hot Days/Year

38

days above 90°F

Freeze Days/Year

115

days below 32°F

Rainy Days/Year

113

Average month

High °FLow °FPrecip (in)
20°40°60°80°100°3.5"Jan: 2.35" precipitationFeb: 2.04" precipitationMar: 2.03" precipitationApr: 1.95" precipitationMay: 1.64" precipitationJun: 0.85" precipitationJul: 0.44" precipitationAug: 0.37" precipitationSep: 0.50" precipitationOct: 1.41" precipitationNov: 2.57" precipitationDec: 3.38" precipitationJJan: high 49°F, low 30°FFFeb: high 54°F, low 30°FMMar: high 58°F, low 32°FAApr: high 63°F, low 35°FMMay: high 71°F, low 41°FJJun: high 79°F, low 46°F88°JJul: high 88°F, low 51°FAAug: high 87°F, low 49°FSSep: high 81°F, low 43°FOOct: high 68°F, low 36°FNNov: high 54°F, low 33°F29°DDec: high 47°F, low 29°F
Show month-by-month table ↓
MonthHighLowPrecip
Jan49°F30°F2.35"
Feb54°F30°F2.04"
Mar58°F32°F2.03"
Apr63°F35°F1.95"
May71°F41°F1.64"
Jun79°F46°F0.85"
Jul88°F51°F0.44"
Aug87°F49°F0.37"
Sep81°F43°F0.50"
Oct68°F36°F1.41"
Nov54°F33°F2.57"
Dec47°F29°F3.38"

Healthcare1 hospital

Hospitals, ratings, and health insurance in Ashland

Ashland has 1 hospital.

Hospitals

1

within city limits

Uninsured

6.0%

of residents

Asante Ashland Community Hospital

Acute Care Hospitals · ER available

Not rated

Nearby hospitals · within 15 miles

Asante Rogue Regional Medical Center

Acute Care Hospitals · ER available · 11 mi away · Medford

Providence Medford Medical Center

Acute Care Hospitals · ER available · 13.2 mi away · Medford

Adult Health · vs. the typical US place

Obesity29.6%US 36.8%
Diabetes11.1%US 12.6%
High blood pressure33.9%US 37.1%
Current smoking9.3%US 15.0%
No leisure-time physical activity17.4%US 26.6%
Depression26.3%US 23.0%
Asthma12.1%US 10.7%
Routine checkup in past year76.8%US 78.2%

Share of adults. Modeled estimates, not counted cases. “US” = the typical US place.

Medicare-certified hospitals only. Doesn’t include clinics, urgent care, or freestanding ERs.

Education16.0:1 student/teacher ratio

Schools and degree attainment in Ashland

Ashland's student/teacher ratio is 16.0:1, close to the national average of 16:1, and 66.2% of adults 25+ hold a bachelor's degree or higher.

Public Schools

6

within city limits

Private Schools

1

within city limits

College Degree Rate

66.2%

adults 25+ with bachelor's or higher

Student/Teacher Ratio

16.0:1

National avg 16:1

Schools located within city limits (2023) — school-level metrics change slowly year to year

Colleges & Universities in Ashland

Southern Oregon University

Public · 4-year · 2,751 students · in-state tuition $13,298 · 53% graduate · median earnings $54,657 (10 yrs after entry)

Degree-granting colleges with 100+ students, placed by campus location (main campuses only — branch campuses are reported under their parent school)

Parks & Recreationclosest: Oregon Caves National Monument & Preserve, 37 mi

Nearby national parks, recreation areas and public libraries for Ashland

Ashland has 5 nearby national parks or recreation areas, closest being Oregon Caves National Monument & Preserve (37 mi away).

Nearby National Parks & Recreation Areas

Oregon Caves National Monument & Preserve

National Monument & Preserve

37 mi away

Crater Lake National Park

National Park

59 mi away

Lava Beds National Monument

National Monument

68 mi away

Tule Lake National Monument

National Monument

71 mi away

Redwood National and State Parks

National and State Parks

89 mi away

Public Libraries in Ashland

Ashland Branch Library

410 Siskiyou Blvd, Ashland

Branch~45 hrs/week

Cities Near Ashland

The closest cities within 60 miles

Planning a move to Ashland?

Read our full moving guide — what it's really like to live here.

Moving to Ashland →

Ashland FAQ

Is Ashland, Oregon affordable?⌄

Ashland's median rent is $1,387/month, which is close to the national average. The median household income is $68,028/year. Median home value is $583,800.

Is Ashland, Oregon safe?⌄

Ashland's violent crime rate was 240 per 100,000 residents in 2025, which is below the national average of 329/100k that year. Property crime rate is 1354 per 100,000. As with any city, crime rates vary by neighborhood.

What is the job market like in Ashland, Oregon?⌄

Jackson County, which includes Ashland, has an unemployment rate of 5.7%, which is slightly above the national average of 4.3%.

What is the cost of living in Ashland, Oregon?⌄

The cost of living in Ashland is primarily driven by housing. Median rent is $1,387/month and median household income is $68,028/year. The median home value is $583,800. About 53% of renters spend more than 30% of their income on housing.

How is the commute in Ashland, Oregon?⌄

The average commute in Ashland is 17 minutes, which is shorter than average compared to the national average of 26 minutes.

Data from the US Census Bureau, BLS, FBI, NOAA, EPA, Zillow Research and other public sources. Where our data comes from